What Is SEO Marketing and Why Your Practice Needs It?

What Is SEO Marketing and Why Your Practice Needs It?

As a dentist looking to grow your practice, you may have considered the different ways to increase your business. One of the most effective and affordable ways to heighten your brand is Search Engine Optimization (SEO) marketing. Many sites preach the SEO Gospel. However, Moz simply defines the tactics of SEO as:

“… a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.”

After this description, you may be interested in learning how to perfect this marketing tool. The process is simple and can be broken up in two ways. By determining your abilities and available time to dedicate, you can approach your practice’s development.

When will I see results from SEO Marketing?

Once you begin incorporating SEO tactics into your marketing mix, be sure to note that is a long term strategy. Results will not be instant, but they will be consistent. SEO is a continuous process that involves many ever-changing components, such as search user behavior, search engine algorithms and an output of consistent quality content. In fact, businesses that discontinue their SEO campaigns tend to find their rankings drop by as much as 30 percent. It is not a one-time fix and often requires constant monitoring and adjusting to achieve the results your practice is hoping for.

What Are the Long-Term Benefits of SEO?

Once you’ve learned the motions of self-taught SEO or found a reputable marketing company to work with, you will definitely notice the benefits. The more quality content you crank out, the better responses your website will receive online. A few long term gains of working with SEO include the following:

  • Your practice will experience an increase of patients and unmistakable traffic online
  • You can easily attract patients in your surrounding area
  • More patients means more money your business will rake in
  • Your practice will rank higher on well-known search engines like Google and Bing
  • Your website’s visibility and credibility will increase
  • Once you have established your practice as a quality business, there isn’t much that can deface your appearance in the community and online.

If you are looking to utilize SEO marketing for your dental practice, there are thousands of resources available to help. SEO is a growing industry that is made to help businesses like your own. Contact us today and start taking advantage of the opportunities available!

About Conversion Whale

Founded in 2014, Conversion Whale is a rapidly-growing marketing firm that has become the nation’s leading Google AdWords marketing company for dental practices, legal offices and franchise companies. Its dedicated and knowledgeable staff specializes in turning existing websites into profitable marketing engines and promises its clients a minimum of 50 new leads a month. The company currently has more than 500-plus partners throughout North America and is rapidly expanding its reach. For more information, visit www.conversionwhale.com or call (855) 699-4253.