Dental social media marketing sites are a great way to promote your practice, not only to other industry professionals but to prospective patients as well. As a matter of fact, no business can thrive without a dynamic social media strategy and dental practices are no exception.
From platforms that connect families and friends, social media has now become a significant source of information that influences everything from travel to education to spending, and more.
Through the effective use of dental social media marketing, your practice can engage with both current and new patients.
Dental practices with a strong social media presence can not only acquire more new patients, but they can also use these platforms as an opportunity to make money on the side.
Once you’re aware of the ethical policies for social media engagement, it’s time to learn how to strategically use social media for dental practices. And that begins with knowing which platforms are most effective and helpful to promote your business.
The best dental social media marketing platforms
The big daddy of dental social media marketing, Facebook, has more than 2 billion active users. In the United States alone, close to 68% of people are Facebook users. It also has around 50 million businesses.
With a Facebook Page for your dental practice, you can invite current and former patients to like and follow you. This page will enable you to talk about your services, specializations and present any specials you may have to offer.
In addition to that, you can run cost-effective ads on this platform to attract your target audience. It’s also well suited to share informative articles and tips. Plus, it’s a great platform to direct patient reviews and testimonials.
The younger and much better looking sibling of the Facebook family is Instagram. With more than 600 million active users, it’s a visual-led platform and an excellent avenue to post photographs and videos of your facility.
To add to that, you can also showcase the results of your services on patients by posting before-after photos. From teeth whitening to advanced cosmetic dental procedures, you can now give visual evidence of your expertise.
Plus, if you can get your patients to post and tag you, it will add credibility. The platform’s story feature also gets a lot of traction.
A great way to make an impact in the dental industry and among industry professionals is to have an account on LinkedIn. With over 100 million users, it’s a powerhouse social-networking site for small businesses, as well as large corporations.
LinkedIn is great to promote your brand and share your experience and insights. In addition to that, you can also run ads.
More than half of the users are between 30 and 64 years old, so if you’re looking to build a strong brand identity and establish yourself as an expert, this is the platform to remain active on.
According to Pew Research Center, 73% of adults use YouTube. If you want to be seen as an influencer and expert in your field of study, then YouTube is the platform for you. Since Google owns this platform, videos are likely to improve your search engine ranking and increase your online visibility.
On a monthly basis, there are more than one billion unique visitors. In addition to that, YouTube reaches adults between 18 and 34, more than any cable network.
Plus, if your content is compelling enough to garner lots of views, then you could earn an extra source of income on the side through YouTube’s ad program. Not to mention, running paid ads of your own.
Leveraging free social media sites to your advantage
The four platforms listed here are free to join. In fact, you’re doing your dental practice and career a disservice by not having an account on one or all of them.
In order to figure out which dental social media marketing site works best for you, begin assessing your needs and match those with content you can easily create.
For instance, do you have an influx of photos of your dental practice, staff, and treatment results? If so, then Facebook and Instagram are a good place to start. Or do you feel comfortable in front of the camera to where you can leverage that by making short videos on your phone? In this case, YouTube is ideal.
Additionally, are you wanting to make a name for yourself among the dental community. If this is the case, then LinkedIn is the right platform to do this. Keep in mind, it’s best to have at least two social media sites dedicated to your practice.
If you want to learn more about dental social media marketing and all the ways to stand out on a local and national level, then visit www.conversionwhale.com. Speak to the experts who’ve been guiding dentists to skyrocket production and reach unprecedented heights in their career.