Having a dental Facebook page is a must for your business! With more than 1.6 billion daily active users, it is the largest social media platform in the world.
As a matter of fact, more than half of its US adult users access the platform multiple times a day. Those are two strong reasons why you should be utilizing this free tool to your advantage.
Here’s another reason… One of the most effective ways to achieve your marketing goals and grow your practice is to set up and optimize your dental Facebook page.
Whether you have been using Facebook for a while or are new to the platform, creating your business page is rather easy to set up.
What’s most important to keep in mind is there are several key traits of successful business Facebook pages. However, I’m going to list five to help you get started (who knows, maybe I’ll add a part 2 to accompany this article listing the rest).
5 key traits of a successful dental facebook page
1) The page is fully set up
Have you considered coming up with a Facebook campaign strategy to market your dental practice? If so, your dental Facebook page should be fully updated and in unison with details listed on your website and other online platforms.
To add to that, choose a professional, high-resolution profile picture, it can be your company logo but keep in mind, photos with faces have higher engagement rates. Also, include pictures of your dental practice.
Equally as important is writing a short and accurate description. Be sure to mention your specialty, years of experience, awards, and other vital information about you and your practice.
2) Family and friends are invited to ‘like’ or ‘follow’
To begin with, invite friends and family to like your dental Facebook page. This should get you your first batch of followers.
The second set is your existing patients. If you have their social media handles, reach out to them. If not, request them to follow your page by putting up a poster or leaflet at your practice.
You should also add your Facebook page icon to all your correspondences, from emails to letters. To add to that, include a line at the end of your email requesting people to follow you on Facebook.
3) A vanity URL has been created
Facebook’s vanity URL is a custom web address for your business page that is branded for marketing purposes.
In order for you to get access to changing your vanity URL, you must have a minimum of 25 followers. That’s why you must make sure to invite your current base of friends and followers, it’s the quickest way to reach that marker.
When you change your vanity URL, make sure that it’s easy to remember, use, and share, in addition to reflecting the name of your brand. If that name is taken, reference the industry you are in.
4) Relevant content is posted regularly
The focus shouldn’t be to constantly sell your services because that can turn people off. The objective should be to inform, educate, and provide interactive content through your posts.
You could write about your specializations, the latest developments in the field, and tips on dental care.
Additionally, you can post announcements about your team when they hit milestones or introduce each member of your staff. Plus, it doesn’t hurt to get creative and think out of the box.
5) Patient reviews are showcased
Whether it’s a regular cleaning or a more complicated procedure, request your patients to review your services online. Nothing works like endorsements from actual users.
Plus, when a review is posted, make sure to reply to the reviewer, either thanking them for their positive review or acknowledging their concern if it’s a negative review.
If you’re having difficulty getting reviews posted directly to your Facebook business page, share links to Yelp or Google reviews to the page for your fanbase to see.
Developing a Facebook campaign strategy for your dental practice
Once you have your dental Facebook page set up, it’s time to think about developing a campaign strategy for your dental practice.
Creating a comprehensive Facebook campaign strategy can set in motion a virtuous cycle of growth.
In fact, you don’t have to be a social media expert to have a thriving Facebook campaign strategy.
The key to getting it right is to be consistent. It will take time to develop a good strategy, but once it attains momentum, your Facebook business page will be a huge part of your customer acquisition funnel.
If this seems like an undertaking that’s out of your scope of understanding, make the wise choice and get the experts to do it for you.
Conversion Whale, the leaders in dental marketing, can help you step-by-step develop a strategy that will get you the most out of this social media giant. To learn more, visit www.conversionwhale.com or fill out the form below.