Dental social media marketing is a vital part of your digital marketing strategy. Every dental practice should utilize social media in order to grow. In fact, given that the most popular social media platforms are free, it’s foolish to not take advantage of them.
Research shows, 7 in 10 Americans use social media, so if you want to connect with new patients and grow your dental practice, social media is the place to be.
However, it can be challenging to know exactly how to approach social media marketing effectively since there are so many facets.
While there are many facets to dental social media marketing, there are a few constants. Below are three to be very mindful of.
3 Social Media Marketing Strategies for Dentists
Educate Potential Patients
Up to 20% of Americans fear going to the dentist. Many times that fear is based on unfounded beliefs about what dental treatments are like.
The good news is that you can use social media to educate potential patients about advances in dentistry. You can talk about how comfortable a dental visit is, what steps you can take to ease anxiety, and more.
Educating patients on social media serves two purposes — people are more likely to visit a dentist, and people are more likely to choose your clinic when they do!
Build Rapport With Behind-the-Scenes Information
People are naturally curious about what happens in other peoples’ lives and workplaces. Use social media to “pull back the curtain” and show people what a day in a dentist’s life looks like!
Not only will this make your doctors more relatable and approachable, but it will also ease patients’ anxiety about visiting your clinic.
Take time to showcase special events that highlight your doctors and hygienists in a fun and friendly manner. Showcase their pets, hobbies, and other favorite activities. This will build a sense of trust and community in your followers.
Have Conversations with Followers
Social media is just that — social. People love to chat with each other, share jokes and memes, and give glimpses into their lives. Use your social media platform as a way to have conversations and build real relationships.
To do this, ask questions to your followers. Engage them by creating a dialogue about topics and issues that are important to them.
When people feel connected to your clinic, they’ll trust you more than other dentists. They’ll be more likely to make appointments, walk through your doors for a consultation, and even recommend you to their family and friends.
Digital marketing will help you grow your dental practice
These days any business that isn’t on social media (or doesn’t have a website) almost doesn’t exist. By being active on social media, you can build a strong brand presence, educate followers, and cultivate strong relationships.
When you do, you’ll find your dental practice booming with patients. You’ll have more consistent visits, reappointments, referrals, and new customers than you thought possible.
As a matter of fact, the leader of dental marketing, Conversion Whale, knows all of the tricks of dental social media marketing as well as digital marketing to substantially grow your practice.
So, between teaming up with the experts and executing three key strategies to grow your practice using social media, there’s no reason to not take the first step. To learn more, visit www.conversionwhale.com or fill out the form below.