Dental Facebook marketing can yield favorable results for dentists seeking to increase production. In the modern digital age, businesses have tons of resources that can allow them to improve their advertising and attract more customers.
In this respect, dentists essentially function similarly to other companies and rely on advertising to help them attract quality dental patients.
One of the most effective marketing tools that businesses and dentists can use is the Facebook Pixel. It’s an analytics tool that allows a company to measure the effectiveness of their advertising efforts by understanding how visitors interact with your website.
Pixel enables users to see if their ads are being shown to the right customers in an effort to drive more sales and interest.
Key reasons to consider dental Facebook marketing and the pixel
Thanks to the targeting tools that pixel provides, dentists can set several barometers that dictate who will be the audience of their advertisements.
The Facebook Pixel allows dental practitioners to set up custom audiences based on several factors, including location, age, detailed targeting, and placements, in order to attract quality patients.
One of the most important factors of advertising is location. With the pixel, setting up the location is pretty basic. All you have to do is choose between setting the area according to miles or zip codes.
Age & Gender
Another very necessary demographic detail that the pixel allows you to set is age. Dentists should ideally advertise to all ages above 18 and both genders. There’s no point in promoting dental services to kids. Their parents are the ones that are the ideal targets.
This is where things get interesting, and Facebook allows dentists to filter out the audience according to their needs and behaviors. In this section, you’ll find the option to define your practice and cater to the audience’s behavioral traits and necessities.
Interestingly enough, specific settings will allow you to target customers with higher incomes using the detailed targeting section. The dental industry works in a way where 80% of the revenue is generated from 20% of the patients.
This section’s advantage is the most important, and dentists should highlight interests such as cosmetic dentistry, dental care, and teeth whitening. These will allow them to appeal to the high-quality dental customers they’re looking for.
Why the pixel can increase production at your dental practice
Social media is one of the most powerful tools, and having an account on social media is free.
In this article, I’ve offered a basic understanding of how the Facebook Pixel can help completely transform your advertising efforts.
Keep in mind, adding the pixel to your website is free, the only thing you pay for are the ads you take out on Facebook. And, in that scenario, you are in full control of how much you spend.
As a dentist with a thriving practice, you should be looking to take full advantage of free resources that optimize your advertising efforts.
In this case, the number of patients you can attract through dental Facebook marketing is well worth the time setting up your pixel.
If you don’t have time or it’s too complicated a process for you to set up, reach out to the experts in dental marketing, Conversion Whale. Visit www.conversionwhale.com or fill out the form below.