Google My Business page (GMB) is one of the most underutilized tools on the Internet. Available for free to all businesses including dental practices, GMB is an incredible social media marketing tool that can help you acquire new patients and strengthen relationships with existing patients.
Through GMB, you get direct access to insights on user activity. For instance, you can gauge how prospective or current patients search for your practice, where leads are searching from, and how many leads have called your practice from the phone number listed on your Google My Business page. Plus, according to Google, patients are twice as likely to view your practice as reputable.
In addition to that, you maintain control of what your online users see and read about your practice. You will be the only person who can make updates to your profile, versus other random users. This ensures your listing is always accurate and consistent across the Web.
What is a Google My Business Page?
Google My Business page is a free and easy-to-use platform that lets you list all important details about your practice. This includes name, address, phone number and website URL (NAP+W), in addition to hours of operation, etc.
Consistency in your information improves your credibility and bolsters trust among prospective and current patients, as they are more likely to book services with a GMB claimed business. However, not many dentists realize that GMB is not just a business tool; it is a powerful social marketing and networking tool as well.
GMB can help you stand out from competitors and attract more patients by engaging with prospective and current patients through the platform. It provides dentists with insights on the types of patients their listing is attracting, such as their location and demographics, what procedures they are interested in, and more.
One of the main advantages of GMB is that it allows you to incorporate search engine results in your marketing tactics. Prospective patients searching for a dental practice are likely to turn to Google first. This is why it’s vital to your marketing plan to claim your free page, also called a profile.
How to claim your GMB profile?
Before being able to interact with patients via your GMB account, you must first claim your profile. Claiming your GMB listing opens up a world of possibilities, including the ability to:
- Create posts and share vital practice information such as updates, services, promos, and even include CTAs.
- Read and respond to patient reviews and comments in real-time, which enables you to establish trust with patients.
- Upload images and videos related to your practice so you look more personable and authentic to patients. This helps with gaining leads too.
- Add a section for FAQs to facilitate patient search, as well as answer questions quickly.
Create posts and share vital practice information
Just as with other social media platforms, GMB offers a service called Google Posts. This service allows dentists to share information about their practice. For example, the NAP, hours of operation, procedures or services, offers, important updates, announcements, staff details or interactions between staff members, and more.
Posts will be visible on both Google Search and Maps, showing users that you are adamant about keeping practice information current and transparent. Patients will always be in the know. Thus, increasing credibility and the likelihood of converting leads into patients.
Types of posts offered on GMB:
- What’s New
Before posting, carefully consider the goal behind the post. Is your intention to convert new leads, promote a service, or other? By considering the intent of the post, you can ensure it is carefully crafted to meet your specific goal.
Be sure to also include a call-to-action (CTA) in your posts to drive patients to perform the action you are seeking, whether it be to book a new appointment, schedule semi-annual exams, or take advantage of a promotion.
Your Google My Business page lets you choose from a range of CTAs to drive traffic to your site. Accomplish your desired goal by using any of the following:
- Order Online
- Learn More
- Sign Up
- Get Offer
- Call Now
An additional benefit of this powerful, free tool is you can also share GMB posts to your social media accounts.
Read and respond to patient reviews and comments
Interacting with patients is vital to any business, including dental practices. Not only does GMB provide a platform through which dentists themselves can create posts, it also allows prospective and current patients to add their own commentary.
Patient commentary can help dentists improve their practices by learning what patients like and dislike. It also allows dentists to respond to patients and interact with them, whether the comments are positive or negative.
Frequent interaction with patients on social media and consistent response to comments improves credibility and lets patients know you listen to them and care about their needs. This is especially true when responding to negative comments.
By acknowledging a negative patient experience and offering a resolution, patients as well as prospective patients will see that you are engaged. They will also gauge that you genuinely want to provide the best experience for your patients.
Best of all, you can even reply to patients and chat with them in real-time!
Upload images and videos
Photos play a significant role in social media and how your practice is perceived. GMB allows you to upload both photos and videos to your profile. Always upload professional, eye-catching, and genuine images and videos to capture your audience’s attention and build patient trust.
Professional, yet natural-looking photos contribute to your practice’s credibility, especially when you are trying to connect with prospective and current patients on a social level. Patients are much more likely to engage with practices that feature real images of their doctors, staff, and patients over those that feature stock images.
In fact, Google found that businesses with photos on their listings receive 35% more clicks to their websites and 42% more requests for driving directions than those that don’t. Plus, a social media post accompanied by an image is ten times more likely to receive user engagement.
Therefore, it’s important to Invest in a professional photographer. They can showcase the interior and exterior of your practice, staff, equipment, services, and patients in the best possible light. Also, share pictures that your target audience would relate to and engage with.
For example, if your target audience is families, then share images of real families visiting your practice. And if you offer any special services or perks, such as a children’s play area, free WiFi or Netflix, then mention that in your photo caption.
Add a section for FAQs
Frequently answered questions (FAQs) are a great way to help patients quickly obtain the answers they seek.
The best way to create your FAQ list is to review existing patient comments to gain an idea of the type of information your patients are searching for. Then, add a FAQ section to your GMB profile that addresses each one. Be as clear and succinct as possible so they don’t have to scour your website for the information.
Contact Conversion Whale
The goal you should aim for is to fully optimize your practice’s GMB page. Make sure you add photos and videos as well as interactive posts with patients. Use this page to list promotions for your target audience to increase conversion rate and review how your patients are engaging with your practice.
Being active online also improves your “likeability” from a patient or prospective patient perspective. The more you engage with patients and update your information and posts, the higher Google will rank your website. This leads to your practice being deemed a local authority.
Don’t lose out by not claiming your GMB page. Learn more about staying engaged with patients and how you can optimize this incredible social media marketing tool to work in your favor.