Sharing experiences, in person or online, is a strong new-patient acquisition tool. In fact, online reviews drive a high volume of patient visits, making a recommendation that much more important to ask for. Practices that are successful at getting patient references are those that have a system in place for asking, for example instituting a quota of requests to patients for reviews.
Brightlocal determined the following key online review statistics from a study.
- 86% of consumers read local business reviews, 95% are between 18-34 years old.
- 10 online reviews are read before establishing trust with a local business.
- 40% of consumers read reviews posted during the last two weeks.
- 57% of consumers give their business to brands with 4+ stars.
- 80% aged 18-34 write reviews online versus 41% of people over 55 years.
- 91% of 18-34-year-olds trust online and in-person brand reviews equally.
- 89% of people read a business’ response to reviewers.
Why is review solicitation important?
Research from Brightlocal also established that 85% of consumers trust online reviews as much as personal recommendations. The same survey found that, of the 74% of customers who were asked to provide feedback, 68% were willing to share.
It’s clear that in order for businesses to grow in today’s competitive, online-first marketplace, it needs happy customers sharing positive feedback about their experience.
How do I ask patients for a recommendation?
Dental practice staff request reviews in the following ways:
- In-person at the practice
- In an email
- In a call over the phone
- On a receipt
- In an SMS message (MOST EFFECTIVE)
- Through an email newsletter
- Advertising on social media and website banners
- Direct messages in social media
What is the effect of references on a brand’s reputation?
There are a few easy and instant ways to increase an online reputation. Research shows that requesting a review resulted in 70% of consumers writing a comment about their dental consultation, which not only affects revenue but also establishes trust, promotes loyalty, creates brand ambassadors, produces new leads and helps grow a practice.
Can I automate online review requests?
Asking for references in-person is not always possible in a full work week, packed with patients, and busy front desk staff. However, recommendations are crucial to building trust with the community, marketing and attracting new leads. For practices that cannot prioritize online reviews, automation is one solution and proprietary software like ORCA™ can streamline review management.
The way it works is that dentists who want to integrate the reference process into daily operations are able to send a notification automatically from the PMS requesting a review from a patient about their recent visit. The process, which requires little maintenance, is much more efficient for staff and patients who may forget once they leave the practice.
Google “review automation software” and it’s likely your search will return hundreds of options. Choosing a product that not only integrates with your current PMS but is also secure, pulls the relevant patient name and email data, transfers the information without interruption, and sends a timely notification after a recent visit, is important.
Conversion Whale wants you to take your online reviews to the next level without taking time away from your team. We can offer you an improved reputation management program that syncs with your practice management software.