Did you know your positive, dental online reputation can help you attract more patients? Fact is, 93% of consumers say online reviews influence how they buy.
In addition to that, many people still rely on word of mouth and personal recommendations from family or friends to find products and services they are in need of.
So, when it comes to getting more patients to step through your doors, it’s vital to leverage the online reviews your patients take the time to leave on well-known review platforms.
Typically, the majority of online reviews for small businesses get posted to three major platforms:
Plus, when testimonials are posted to these public review platforms, your dental practice has the right to utilize those reviews to your advantage without getting written consent from the reviewer.
To add to that, if you already have a dental online reputation strategy set up and actively ask patients to leave positive reviews on those sites, then you’ll definitely want to leverage them.
How to use positive reviews to grow your practice
1) Integrate a plugin that aggregates your online reviews from these particular platforms.
Nowadays, there are plugins and different applications for everything that you can integrate into your website.
For instance, if your dentist website was built using WordPress, you can add plugins or widgets to your website which will show your online visitors actual reviews from review sites of your choosing.
2) Post your reviews on social media to emphasize the plus-side of your business.
Some of the most popular dental Instagram accounts showcase patient reviews.
The best way to do this is to pull several of those publicly posted reviews, create an eye-appealing template for your post (Canva is a free tool that can help you do this), and make sure to write which review platform it came from.
3) Use them on direct mailers to highlight specialty services and great patient care.
Since direct mailers are highly effective in recruiting new patients, why not take advantage of that space by including a raving review from one of those sites?
In addition to that, if you add a QR code to your mailer directing recipients to your dental website, which you recently added a plugin to show aggregated online reviews, you basically reinforce
4) Share them on your weekly or monthly email newsletter to patients
It never hurts to share new positive reviews with your current patient base. Because sites like Yelp, Google, and Facebook are very credible, patients don’t have to wonder if the reviews are made up.
In addition to that, if your dentist newsletter contains information that patients deem as share-worthy, they could be forwarding it to friends and family.
Create a dental online reputation strategy to get more patient reviews
As an owner-dentist, it’s imperative to establish a strategy that ensures your dental online reputation maintains at least a 4 to 5-star rating.
While it takes time to develop and implement an effective reputation strategy, it’s something every practice must do in order to build credibility.
In fact, the experts at Conversion Whale know just how important cultivating a good reputation online can do for your dental practice.
For years, they’ve been helping dentists across the country excel with all their marketing needs, and have a high rate of success. To learn more, visit www.conversionwhale.com or fill out the form below to reach the experts directly.