The healthcare industry is no different than any other industry in the sense that it still needs to rely on advertising to get the word out. Same goes for dental practices – they can’t always rely on word of mouth to fuel the business.
That’s where online advertising comes into play. To begin, the world of online advertising is infinite. At its core is creativity, which is what often stands out among the crowd.
Fortunately, there are several types of online advertising that you could explore.
So, let’s delve into five options available to you, but it’s up to you to select which one works best for your dental practice.
Keep in mind, it can be one option that works really well, or even a combination of two or three options that produces outstanding results
It’s simply a matter of tracking results and tweaking your approach to create the perfect strategy.
Online advertising options for healthcare professionals, including dentists
1) Display advertising
Have you seen the banner ads at the top of a website or sometimes on the sides? Those are considered display advertising, which typically combine audio with images or videos to get your message out.
For example, the video ads that pop up while you’re reading an article, those are also considered a form of display advertising.
The best display ads, according to Google Marketing, are compelling, concise, and clear, enough so, that they resonate with your target audience.
2) Native advertising
Among the favored types of online advertising, native ads are taking center stage in 2021 and were thought to become “more programmatic and mobile” by 2020 according to a report by eMarketer.
Plus, the pandemic has caused a shift in how much companies are spending on advertising. As a matter of fact, native ad spend was predicted to reach over $50 billion in 2020.
Additionally, the Native Advertising Institute finds that by 2021, native ad revenue generation is likely to skyrocket by 46%.
3) Google advertising
Known as the largest search engine in the world, Google Ads are considered one of the popular, yet complicated, types of online advertising.
In 2021, 61% of all desktop search queries in the US were made through Google. Even more groundbreaking, 93% of mobile searches were performed using Google.
With these statistics in mind, it’s no surprise why Google Ads are often considered a go-to digital marketing tool to attract a business’ target audience. Furthermore, when you run ads on Google, they also appear on the Google Search Network, giving you more visibility.
4) Social media advertising
Recently gaining more traction within the dental industry, social media advertising has become a popular tactic for practicing dentists, as well as dental professionals with niche fields of focus.
A 2019 Pew Research Center survey states that 72% of adults in the US use some form of social media. Upon closer inspection, their results show that 69% of adults use Facebook.
With such a large amount of the demographics on Facebook, it should be a no-brainer for dentists to run social media advertising as a way to get new patients, and create brand awareness around your facility, services, and results.
5) Video advertising
When it comes to your dental advertising strategy, have you considered video advertising? Are you already utilizing it?
For those who are, Statista confirms that 50% of internet users in the US watch video content daily. To add to that, they spend over an hour each week watching it.
Video advertising can take the form of interactive videos, in-stream videos, or out-stream videos. And, they all have one thing in common, they advertise your dental practice with the hopes of raising awareness, getting leads, or converting watchers into patients.
Finding out which type of online advertising works best for your dental practice
Your advertising strategy will always be a work in progress. However, it is possible to fully optimize your online advertising strategy so that it yields top results time and time again.
To achieve this, you must thoroughly research your particular market, in this case, the dental industry, and break down what your patients are looking for.
Once you come up with a plan, you must execute it, then record the results. If something doesn’t seem to be working, you need to figure out which component it is, and fix it. The development phase will be full of lots of trial and error.
Realistically, there’s so much more that goes into perfecting your online advertising strategy. Instead of allowing overwhelm to take over, work with the professionals to develop a plan that performs best for your dental practice. To learn more, visit www.conversionwhale.com or fill out the form below.