In order to market dental implants the right way, you need to have an effective strategy. For quite some time, dental implants have been steadily rising in popularity.
The American Dental Association (ADA) estimates that over five million implants are placed in patients’ mouths each year across the nation.
In addition to that, when you consider the fact that millions of people are still unaware of the benefits of dental implants, you can imagine its marketing potential.
With systematic dental implant marketing, dental practices can grow their business while making impactful changes to their patients’ lives.
Oftentimes, when dentists hear the word ‘marketing,’ they think it entails wayward spending with no measurable results. But that’s not always the case.
For dental implant marketing, there’s a lot that can be done to organically grow leads. To help you form an objective strategy, below are four ways to market dental implants the right way.
4 Ways to Market Dental Implants
Partner with other dentists
Get in touch with dentists in your vicinity and find out whether they offer dental implants. If not, form a mutually-beneficial partnership and have them send these types of patients to your practice.
Most dentists are always willing to get more business. So a partnership between two local dental practices could easily work out to both practices’ advantage.
This is a great option to incorporate into your business to business referral marketing strategy.
However, you must have someone on your marketing team regularly dedicate time to reach out to other practices, and measure results.
Your dental practice is a highly cost-effective way to upsell other dental services. For this reason, it’s important to treat every aspect of your reception area and waiting room as a marketing tool.
The reception area should encompass posters, leaflets, and pamphlets with before and after photos to help you market dental implants.
In addition to that, if you offer specials at your dental practice for this service, then make sure to advertise that as well.
Additionally, if you use patient reviews on your marketing materials, make sure they do not violate patients’ privacy rights. That’s why it’s important to get patient consent before using their testimonials.
One of the most effective ways to market the services you offer at your dental practice is through sustained use of social media.
You could post about the benefits of dental implants, and showcase the results (with patient consent) too.
While using social media, it’s important to remember that nobody wants to see sales posts all the time. You should approach it as a platform to inform and educate potential and existing customers.
It’s also important to mention your practice’s social media handles in all your marketing materials, such as posters, leaflets, banners, and more.
To begin with, you only pay when someone clicks on your ad. Plus, you can target ads according to location and other parameters. Additionally, you can analyze its performance regularly and change your keywords for greater effectiveness.
Dental practices are businesses at the end of the day, and therefore, they should impart tactics that other successful businesses use.
When done well, dental implant marketing will get more leads, convert more patients, and increase revenue. In other words, what every business needs to be successful.
Figuring out your marketing strategy
Most dentists don’t have time to put together an effective marketing plan. That’s why, when it comes to marketing dental implants, it’s important to have a clear strategy.
Since there are several factors involved, enlisting the services of a dental marketing company is always a good idea.
In fact, the experts at Conversion Whale specialize in marketing dental practices across the nation and have been doing this for years.
Trusted by private dentists, their experts know all the ins and outs of how to market dental implants to the right target audience. To learn more, visit www.conversionwhale.com, or fill out the form below.