Dental case studies are a great way to attract new patients. In fact, today’s patients don’t take someone else’s word for granted. They want to do their own research on a doctor’s capabilities, and seek feedback from current and past patients.
Since digital reviews and online reputation pave the way for gaining more patients, dental case studies are an effective way to build trust, and grow the business.
Dental case studies serve several functions, and if used well, can be an asset for growth even for the smallest of dental practices.
And if you are averse to marketing tactics, the good news is that they don’t resemble conventional marketing.
Below are three reasons why creating dental case studies is crucial to the success of your practice.
3 reasons dental case studies drive more business
They help build authority
Dental case studies focus on problems and solutions. Sometimes, it’s problems you diagnose, and solutions that you prescribed and executed.
Other times, it’s before and after cases, or even costs at your dental practice versus national averages and competitors in your area.
They increase trust
More than mission statements, people like what others like them have to say. A before-and-after case study is a direct account of someone else’s experience, someone a reader can relate to.
That makes it an indirect testimonial, and testimonials are an effective way to build trust, when backed by facts, like in a case study. To add to that, if it shares information that most patients would not be privy too, it only strengthens your credibility.
They provide visibility
Every successful business needs visibility, and dental case studies are a great way to increase visibility. Once posted to your dental website, they will have a chance to be read by online visitors.
That’s not all, you can also publish case studies in medical journals, get press coverage for them, and even add a link to your Google My Business (GMB) page for local customers to view.
How to structure your case study
Now that you know the importance of case studies, it’s essential to know how to structure them.
A case study, quite simply, is a before-and-after story. And like all good stories, they should follow a structure that makes it easy to understand them.
The title should be specific to the problem, and solution. The topic should also be a subject matter that would be of particular interest to patients.
Then, there should be a quick overview of the case. It should be succinct, and easy to read.
After that, you can explain the problem, symptoms, and treatment plan. This is where you get to give detailed explanations.
Last, you should corroborate the results with photographs wherever possible.
Incorporating fact-based studies into your dental marketing plan
A well-written case study can showcase your expertise, and importantly, make you trustworthy and credible. It’s also a great resource to pinpoint you as an authority figure.
In fact, if your dental case studies identify problems and solutions that are unique, that haven’t been addressed before, getting them published in medical journals is sure to set you apart from other dentists.
Putting together an effective dental marketing plan takes time, effort, and expertise. Oftentimes, it’s helpful to get help from the experts.
Conversion Whale, the leaders in dental marketing, have been assisting dentists for years. If you have questions about creating a dental marketing plan or how to get started on your case study, visit www.conversionwhale.com or fill out the form below.