Marketing Insights

Conversational Marketing: Are Chatbots Right for Your Dental Practice

When discussing chatbot versus live chat softwares, it’s important to note both are forms of conversational marketing — a growing, personalized approach to conduct business online.

conversational marketing

Many times, you’ll see chatbots on e-commerce websites. However, since customer service technology is constantly evolving, it’s important to explore these options especially if you own a service-oriented business.

Truth is, it’s normal that some businesses can’t keep up with demand, but investing in live chat and chatbot software is a huge key to success, even for dental practices.

Leveraging these tools on your dental website can help to boost sales, reduce expenses, and build trust with your patients. 

In fact, 79% of businesses that have implemented live chat software have managed to drastically increase their revenue, sales, and customer loyalty. Alongside noting a 6% overall revenue lift and a 3.84% conversion rate increase. 

Many dentists, orthodontists, and other dental specialists have no clue how to utilize live chat and chatbots, or when to make the most of them. 

Since these softwares are a relatively new invention, many practices can’t really figure them out, while others don’t do their due diligence to find out whether these softwares could be of help. 

Of course, to really make the most of it, you need to know which is better for your business. With that in mind, I have simplified the process to help share the value of these softwares in order to improve dental practices for the better.

Here’s what you need to know about each service. 

When to use chatbots or live chat

Live chat is meant to provide a solid marketing strategy and digital presence to your dental website.

It’s important to use it when you want to improve client engagement and customer loyalty while providing your patients with easy access to your schedule. 

This is an excellent tactic for booking appointments and answering critical and complex questions.

However, you need to make sure to place this responsibility on your scheduling coordinator or receptionist to ensure patients are taken care of online. 

At your dental practice, the best time to take advantage of live chat software is when you know for certain that one of your front desk staff can answer these chats as they arise.

Additionally, it’s a great tool to use when your website has a high volume of online visitors.

Chatbots are automated chat representatives. They are cost-effective, have no response time delays, and are available 24/7.

They can solve 80% of client queries and are an effective strategy to save money toward your working capital. 

To add to that, they can cover scheduling, answer questions, and provide seamless interaction with patients.

But, chatbots are primarily designed for solving simple customer inquiries. If the client has more complex questions, they will need to talk to a live chat representative. 

The ideal moment to use chatbots on your dental website is as soon as possible. It’s a win-win situation that brings the type of perks you’re looking for.

Plus, you don’t need anyone overseeing it during business hours (you just need to make sure someone manages it).  

Taking advantage of conversational marketing

When examining chatbot and live chat softwares, it is essential to keep in mind that they are a useful tool for handling customer inquiries

Now that you have more knowledge about their uses and when best to use them, you can tweak your dental website to incorporate it and accommodate patient needs via the computer. 

However, you must make sure to assign the task of managing and maintaining the information that comes through these two conversational marketing tools to someone reliable. 

To learn more about chatbots and live chat, or to incorporate them into your website, visit Speak directly to the experts at Conversion Whale, they’ve been helping dental practices utilize conversational marketing, digital marketing, and other innovative tools such as artificial intelligence to increase conversions and build wealth. 

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