Your doctor website is your practice’s online calling card. It’s simply one website in a sea full of millions of other websites, including your competitors’.
A website’s primary function is to interest people into knowing more about you and then convert them into users.
Therefore, if it’s performing poorly and not bringing in any new patients on a monthly-to-month basis, then it’s time to consider making improvements.
For instance, to make it a high-converting dental practice website, you should focus on posting content that conveys your expertise and authority. In addition to that, consistently maintain and update your doctor website with dental keywords that are known to convert.
Keep in mind, while the process of website maintenance is hard work, you and your team must be vigilant about optimizing your dental website at least on a quarterly basis.
To start out, below are five easy and quick fixes you can make now to your dental practice website to help ensure it’s set up to convert online visitors to actual patients.
5 proven tips for a high-converting dental practice website
Improve Website Loading Speed
Your website only has three seconds to load or your visitors are likely to leave. Google takes site speed as an important factor in ranking.
To increase your site speed, remove complex codes, big images, and unnecessary plugins. You should also make sure that your hosting speed is what you need.
Follow Google’s EAT Guidelines
Google lists any website that may have a direct effect on an individual’s money or life in its Your Money Your Life (YMYL) category.
Not surprisingly, this is the category that includes dental practice websites. YMYL sites are judged on their expertise, authority, and trustworthiness, also called (EAT) guidelines.
Refine Your ‘About Us’ Webpage
Spend some time to bring out your expertise and experience, and note if you’ve won awards. Give information about your facility, have images, and provide an FAQ section.
Include Your Contact Information
Every doctor website must include the practice’s contact information. Make sure it’s easy to find on your website, and add your phone number, mailing address, and email address.
Include a call-to-action (CTA) button, and a form for prospective customers to get in touch with you. Most importantly, make sure all the information listed is accurate and up to date.
Highlight Positive Testimonials
Testimonials are a proven way to increase credibility and patient trust, and are a great tool that aid in conversion. Therefore, testimonials must be specific and not general.
To make it authentic, provide the name and photograph of the patients with their statements. Finally, link the testimonials to the services you provide.
Hire dental marketing professionals to optimize your doctor website
Your doctor website is your practice’s online business card. It helps to get your information and specialty out to potential patients.
In addition to that, it’s also one of the faces of your business, which is why your website should be nurtured and actively maintained.
Now, while it’s great to handle website updates and improvements in house, it’s also important to consider working with dental marketing experts.
The team of specialists at Conversion Whale know all the ins and outs of dental marketing. Plus, they’ll be able to gauge exactly what’s needed to optimize your doctor website.
To learn more, visit www.conversionwhale.com or fill out the form below to get in touch with an expert in dental marketing.