Are you taking advantage of the power of dental website SEO at your practice? Truth is, all dental practices need a steady stream of new patients, and your website is one of the ways to achieve that goal.
When a person is in need of dental care, they’ll often perform a Google search to find a reputable dentist (if they don’t already have one they’re loyal to).
Chances are, if your dental website pops up on the first page of Google’s search results, then there’s a strong likelihood you’ll get a call. On the other hand, if you’re not on page 1 for your chosen search terms, it’s likely your business will never get seen.
Search engine optimization (SEO) is essential for any business’ website to rank high on Google’s algorithms in order to get more exposure. Sadly, having an amazing-looking website isn’t enough.
Your dental website needs to be optimized for search engines (especially Google) that dominate the market. This is where dental website SEO comes in.
By improving your search engine optimization, your dental website can rank on the first page of Google’s search results. This gets you on average 2,500 extra site visitors and roughly five to 10 new clients a month.
Plus, when a patient finds you naturally just by clicking on your page, instead of an ad, this creates more trust. With that said, let’s explore five ways to improve your dental website SEO.
How to Improve Your Dental Website SEO?
1) Start a Keyword-Focused Blog
One of the best ways to improve your dental SEO is to have a blog. According to DemandMetric, companies with blogs get around 67% more leads monthly than companies that don’t have one. Use free apps like Answer The Public to discover what questions people are asking in regards to dentistry in your area and create content to answer these questions.
2) Optimize Your Website for Mobile
According to a report from HitWise, over 60% of all searches are performed on a mobile device. If your website is not optimized for mobile, Google won’t prioritize your dental website in search. Make sure you have a responsive theme that loads quickly. You can use Google’s free tool to find out if your website is mobile-friendly.
3) Fix Technical Issues
A main part of search engine optimization is ensuring your website is an easy place to navigate for customers. If your page loads slowly, then frustrated, potential patients will leave your website and settle on the website of your competitor. Also, fix any broken links, add metadata to images and pages, and fix any load time issues by using a plugin like W3 Total Cache.
4) Increase Your Domain Authority (DA)
Google likes to show the best websites on the first page. It determines which gets to the top by domain authority (DA) and E-A-T (expertise, authoritativeness and trustworthiness). To improve your DA and EAT, you need to:
- Increase relevant backlinks to your site
- Get great feedback, reviews and mentions
- Create keyword-optimized content answering questions
- Have easy to find contact details on your site
5) Optimize for Local Search
When someone needs a dentist, they’ll search locally so they don’t have to travel far. This means your dental website SEO strategy must be optimized for local searches. In order to achieve this, you must:
- Claim your Google My Business (GMB) page
- Add schema markup to your site
- Make sure your practice name, address, and phone number are up to date
- Add your practice to local directories
- Write content relevant to local search terms
Work With Dental Marketing Experts to Improve Your SEO
Dental SEO, when performed correctly, gets your practice onto Google’s first page of search results. Therefore, finding the perfect keyword is vital.
However, in order to improve your website’s search engine optimization you should employ a multi-pronged approach. The first aspect includes implementing all of the tips mentioned in this article, and the second is knowing when to let the experts handle it.
For years, the team at Conversion Whale have been helping dentists across the nation do just this (and more).
In fact, dentists who work with their specialists have seen a spike in website traffic, as well as online bookings and in-person visits. To learn more about improving your dental website SEO, visit www.conversionwhale.com or fill out the form below.