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The most successful dental practices are always busy with new and returning patients. This success is a balance between providing excellent dental treatments ...

The healthcare industry is no different than any other industry in the sense that it still needs to rely on advertising to get ...

How many times have you heard that patients turn to their computers to make decisions about their healthcare? Well, if you haven’t, then ...

  Learning how to manage your practice’s Google ad spend can be tricky. If you’ve ever signed up for a monthly subscription service ...

Multivariate testing that delivers the strongest performing, proven display ads scientifically optimized for conversion is one way to achieve your Facebook and Instagram ...

Paid search advertising is a digital marketing strategy used in online search to promote specific services or procedures and attract traffic to your ...

Various elements on each banner can be interchanged to reflect different combinations of the ad.

Call intent is key to measuring potential production, return on ad spending, modifications to your ads that could maximize calls for appointment scheduling.

The goal of a bid strategy is to get the right click from the right user, resulting in conversion.

Demographic targeting allows businesses to market to individuals based on age, gender, household, parental status, and more.