Companies that effectively use digital marketing strategies have a 2.8 increase of revenue growth expectancy compared to companies that don’t, according to Enterprise Innovation. If you have invested in digital marketing for your dental office, you must ensure your business is doing everything it can to benefit from your efforts.
Make Sure Your Receptionist is Welcoming to Guests
If your digital marketing is working effectively, your office will receive calls in correspondence to your website and advertisements. Having a friendly receptionist that can provide useful information can help you achieve your growth goals by turning inquiries into patients. Individuals who call your office may have many questions regarding insurance, procedure costs, new patient examination costs and more. Your receptionist should be able to sell the quality of your dental capabilities and have the following attributes:
- Excellent communication skills
- A sense of professionalism
- Interpersonal skills
- The ability to multitask
- Organizational skills
Make Your Office Appealing to Your Guests
While your practice may be accessible online, it may not be convincing to your potential clients. Many people dread going to the dentist. If you can prove to your guests that their appointments will be effortless, they will be more likely to choose your dental office.
Taking steps to make their visit as simple as possible can help clients gravitate to your office; however, you will want to follow through with your promises. Listen to your current clients and make changes accordingly.
Giving your patients what they want is a simple solution to gaining attention and traffic. By decreasing the average wait time per appointment or offering amenities that other dental offices don’t can be attractive to potential guests that are shopping around.
Show That Others Are Benefiting From Your Dental Office
Being visible online is important to creating leads; however, word of mouth is even better. Encouraging your current guests to share their positive experiences online can increase your office’s credibility. Online reviews are essential to any business.
Having a prominent social media presence can also help convince digital leads to come into your office. Sharing important details such as how much your office has grown over the years and featuring testimonials adds personality to your social media pages. Not to mention, asking your patients to offer feedback reminds them that their opinion matters.
There are many ways to start converting leads into new patients. If you are interested in learning more about growing your practice, visit our blog for more dental marketing tips.
About Conversion Whale
Founded in 2014, Conversion Whale is a rapidly-growing marketing firm that has become the nation’s leading Google AdWords marketing company for dental practices, legal offices and franchise companies. Its dedicated and knowledgeable staff specializes in turning existing websites into profitable marketing engines and promises its clients a minimum of 50 new leads a month. The company currently has more than 500-plus partners throughout North America and is rapidly expanding its reach. For more information, visit http://www.conversionwhale.com or call (855) 699-4253