From Google My Business listings to G Suite by Google Cloud, there are many ways Google has positioned itself as a necessity for businesses of all kinds. The Small Thanks campaign is the latest in their array of tools to help businesses increase their online presence.
Small Thanks helps small businesses display online reviews in a physical format. With Small Thanks, you can select an online review of your dental practice, apply one of Google’s design templates and then export the review and design it as a PDF. You can then print out this design and display it in your office for other patients to see. You can also share your selected review in this format to Google+, Facebook and Twitter for additional exposure.
To get your first project started, all you have to do is go to Google’s Small Thanks page. You will then be prompted to search for your business, which will send you to the page where you can find all your reviews. Print out your most positive reviews, and display your praises for all your patients to see.
The Importance of Positive Reviews
Google reviews have quickly become an influential factor in the success of many businesses – even, in some cases, more so than advertisements or other marketing initiatives. According to a recent survey, 90 percent of participants said that positive online reviews influenced their buying decision. Online reviews are quickly revolutionizing the marketing segment, defining services and brands by those who experience them.
According to a 2017 study by Small Biz Trends, 84 percent of patients use online reviews to evaluate physicians, and 77 percent of patients use online reviews as their first step in finding a new doctor. Increasingly, online reviews are becoming as important as personal recommendations and referrals, and more and more people are relying on these reviews to find reliable health care providers.
Exceptional Service for Exceptional Reviews
Unfortunately, as a dental practice, having no reviews can be just as detrimental as having negative reviews. If your service is just mediocre, many patients won’t feel any incentive to go online and leave a review, since their experience was not remarkably positive or negative.
Offering exceptional service is one of the best ways you can motivate patients to leave positive reviews. Of course, this should always remain a priority, but going above and beyond for your patients will make them more inclined to take their praises online. Think about ways you can differentiate your practice from others – whether it be a great waiting room experience, fast service or extremely friendly staff – and start making more of an effort to stand out from the competition with your exceptional service.
Encouraging your patients to review your office could be one of the most beneficial things you do for your dental practice. In addition to Google, there are many different sites for reviewing niche industries. The top sites for healthcare-related business reviews are ZocDoc, RateMDs, healthgrades, practo and Healthcare Reviews, so be sure to encourage your patients to positively review you on these sites as well.
About Conversion Whale
Founded in 2014, Conversion Whale is a rapidly growing marketing firm that has become the nation’s leading Google AdWords marketing company for dental practices, legal offices and franchise companies. Its dedicated and knowledgeable staff specializes in turning existing websites into profitable marketing engines and promises its clients a minimum of 50 new leads a month. The company currently has more than 500-plus partners throughout North America and is rapidly expanding its reach. For more information, visit www.conversionwhale.com or call (855) 699-4253