Google My Business is a new unified interface designed to streamline and increase a business’s visibility within Google. It’s a one-stop-shop where users can easily find brands using Google search, Google Maps and Google+. It also allows users to access their applications in one place.
Boost Your SEO
A Google My Business profile enables businesses to appear in local search results for queries specific to their products and services. This increases a brand’s visibility while allowing users to quickly find what they’re looking for.
Google has increased its emphasis on mobile Google Local listing results, making Google My Business essential for local SEO. If a user is searching on a mobile device, they will first see organic results. The top three results show up right away – along with the company name, a photo, ratings and address. This means a huge traffic opportunity for brands since the top three in their category will take up the majority of the first page of search results. Google also utilizes geo-targeting, driving traffic in your geographic area to your Google My Business page.
Improve Your Listings
In order for your Google My Business profile to be a top result, you need to make sure you’re using best practices. There are various ways to optimize your listing. Here are some quick and easy tips to get started:
- Claim Your Listing– This may seem self-explanatory, but many businesses neglect to claim their listing when they post one. This will add credibility to your page and boost it to a top result.
- Update Your Listing Details– All your business details should be accurate and updated. Accurate operating hours and phone numbers are essential in securing customers and getting results from your listing.
- Use Great Images– Check your business images and consider changing them from time to time. They should be high-resolution images to reflect the quality of your business.
- Regularly Check Your Profile– Regularly check up on your profile to make sure no one has edited it. Sometimes, competitors will change the business’s website to their affiliate link, so make sure this often-overlooked error does not happen to you.
Increase Your Local Visibility
In addition to optimizing your listing, there are also advanced tactics your business can use to improve local visibility. Encouraging engagement is an important component to increasing your visibility. Encourage local reviews and social check-ins from your customers. Also, make sure you’re encouraging them to upload photos of your venue or business. You can use special discounts and offers as incentives to motivate customers to interact with your business online.
Paid social or AdWords is another effective way to promote your listing and increase visibility. Some businesses are reluctant to begin paying for these services – especially since Google My Business is free, but it can be a worthwhile investment. Check your popular times of the day, and use these paid methods to drive more visitors when your business is open but less active.
Businesses are always looking for streamlined, effective ways to boost their visibility and increase brand awareness. Creating a Google My Business page is a key component in driving traffic to your website and visitors to your offices.
About Conversion Whale
Founded in 2014, Conversion Whale is a rapidly growing marketing firm that has become the nation’s leading Google AdWords marketing company for dental practices, legal offices and franchise companies. Its dedicated and knowledgeable staff specializes in turning existing websites into profitable marketing engines and promises its clients a minimum of 50 new leads a month. The company currently has more than 500 partners throughout North America and is rapidly expanding its reach. For more information, visit http://www.conversionwhale.com or call (855) 699-4253.