Your dental website exists for three simple reasons:
- To inform patients about your services
- To notify them of your office’s address and hours
- To produces leads
If you find you’re doing the first two things well but are coming up short on leads, then it’s about time to reassess. Take this opportunity to browse through other successful competing dental websites and compare them against your own. See what they have that you’re missing and start thinking about ways you can fill the gaps.
If you’re looking for a few places to start, consider incorporating these five time-tested tactics to optimize your site and increase lead conversions.
1. Lead Forms on Each Page
Make it as easy as possible for potential patients to schedule an appointment or give you their name and number. By having lead capture forms on every section of your website, visitors will never have to venture very far to give you their information. The more prominently you display your lead form and the less information you ask for, the more likely people will be to divulge their contact info. Always remember that convenience is key when it comes to lead conversion.
2. Add Photos and Testimonials
Many dentists’ sites are quick to include quotes from satisfied patients but not that many choose to include pictures. Testimonials are great, but adding photos can help give them a personal touch. Be sure to include solid testimonials that are more than just a few words. Find patients who are truly happy with the work they received and ask them if they would be willing to share their story. If you use their name and photo, this will be more impactful and ultimately help inspire others to want a similar experience.
3. Use Trust Seals
When it comes to lead forms, people are always going to be hesitant about handing over their personal information. In fact, in a recent survey by Unbounce, 77% of website visitors worry that their personal data could be intercepted or misused online. Combat this fear by providing prospective patients with a trust seal. This will help create an added layer of trust by prominently featuring a guarantee that their information will be safe. Do your research and choose a seal that is proven to work so that you are able back-up your guarantee.
4. Use Whitespace
Whitespace on a webpage is not a bad thing if designed properly. It can allow your content to breathe a little bit, and it doesn’t overwhelm visitors. It creates an easy to follow layout that allows people to absorb the information on your site in a quick and effective way. Remember the content on your page must serve a purpose. If you include words or pictures just to take up space, get rid of it. Your site should look clean, professional and to the point. The more streamlined your website is, there is an increased likelihood of a conversion to occur.
5. Incorporate Videos
People are drawn to dynamic media, and video content tends to be the most dynamic. Professionally made videos showcasing your practice and the work you’ve done can be a great way to capture the attention of potential patents. It allows them to become familiar with you and your staff and see if it is the right fit for them. It will also serve to keep visitors on your website for longer and inspire them to schedule an appointment.
Where to Start
If you are looking to redesign your practice’s website, consider working with an agency that is well-versed in the dental industry. At Conversion Whale, we understand how to reach potential patients online and get them to walk in the door.
About Conversion Whale
Founded in 2014, Conversion Whale is a rapidly-growing marketing firm that has become the nation’s leading Google AdWords marketing company for dental practices, legal offices and franchise companies. Its dedicated and knowledgeable staff specializes in turning existing websites into profitable marketing engines and promises its clients a minimum of 50 new leads a month. The company currently has more than 500-plus partners throughout North America and is rapidly expanding its reach. For more information, visit www.conversionwhale.com or call (855) 699-4253