How to Improve Your Practice Marketing Plans By Involving Your Staff

How to Improve Your Practice Marketing Plans By Involving Your Staff


When it comes to improving your marketing plans, there are many ways to go about it. Getting your staff involved can be a way to encourage the growth of your practice as a whole. Rounding up your employees for meetings is a great way to encourage teamwork and provide a time for sharing information. As a dentist, your plans throughout your practice can be effectively brought to attention during staff gatherings in a few ways.

How to Get the Message Across

When hosting an assembly of staff, it is important to focus on the quality of the information rather than the quantity. Your staff meetings should feature information that is clear and to the point. Take the initiative and provide context in your presentation about how your staff can aid the marketing plan. The clearer the message, the more helpful the gathering will be to your practice.

The goals provided in the assembly should become a part of your practice’s culture. Getting your employees on the same page can turn your plans into action. By offering follow-up meetings and one-on-one chats, your staff will better understand their roles in the marketing plan. With a consistent stream of communication in your practice, your employees will have more legroom to participate in the future.

Adding a couple tweaks to your office communication can get the ball rolling when it comes to marketing goals. Having the support and involvement of your dental team can take you to the top. A few benefits of getting their attention and involvement can improve your practice in the following ways:

  • The more minds you involve, the more ideas you will have to work with. This is great for marketing because you can catch the public’s eye with your unique approaches.
  • By involving your team, everyone can work together and synergize in different ways. Your employees can help you cover all your bases by spreading the word on the phone or in the office. There is power in numbers.
  • No one knows your patients like your employees because they work with your clients every day. You can easily access insight from your employees with staff meetings.

There are many ways to get your staff involved in your marketing plans and many benefits of doing so. By keeping everyone on the same page, you will see an impact in morale and in your practice.

About Conversion Whale

Founded in 2014, Conversion Whale is a rapidly-growing marketing firm that has become the nation’s leading Google AdWords marketing company for dental practices, legal offices and franchise companies. Its dedicated and knowledgeable staff specializes in turning existing websites into profitable marketing engines and promises its clients a minimum of 50 new leads a month. The company currently has more than 500-plus partners throughout North America and is rapidly expanding its reach. For more information, visit www.conversionwhale.com or call (855) 699-4253