Conversion Whale’s Split Test Direct Mail Marketing Provides Dentists Best-In-Class Lead Generation and Market Research
Specialized Dental Marketing Company’s Proprietary Direct Mail Tracking Offers Dentists Valuable Demographic Insights
SUNRISE, Fla. (July 25, 2018) – Conversion Whale, the nation’s leading Google AdWords marketing company for dental practices and a subsidiary of Dental Whale, provides dentists invaluable demographic and target market insights through the company’s split test direct mail marketing campaigns. In each split test, dental marketing experts take the target market areas of different dental practices and split them up into several categories. By implementing different delivery and mail designs for each market, they are able to determine which methods and markets are most effective to target in the future, optimizing their marketing efforts and maximizing clients’ marketing spend.
Direct mail continues to be one of the most effective marketing strategies available to bring new patients into dental practices. With Conversion Whale’s direct mail marketing, dentists are not only able to generate leads through the powerful marketing tool, they’re also capable of tracking the performance of each campaign. That way, they can determine which areas and messaging are most effective for driving leads and bringing in new patients.
“With our proprietary split test, Conversion Whale is able to track the data in each direct mail marketing campaign, so we can ensure we’re maximizing results for our clients, and that their marketing dollars are spent effectively,” said Amy Leonor, vice president of marketing for Dental Whale. “Unlike our competitors, who typically only mail out marketing collateral, we’re able to use data-driven, evidence-based strategies from our campaigns in the area. This shows us which areas and zip codes are most receptive to our mail, allowing us to tailor our messaging and target markets specifically to what will be most effective for our clients.”
By including a specific tracking number and unique URL on the mailers, Conversion Whale is able to track important metrics for determining the effectiveness of each piece of mail and campaign. With each campaign, Conversion Whale tracks response rates for incoming calls, website hits and online scheduled appointments. These findings are reported back to dentists each month, so they can work with their Conversion Whale team to modify and optimize their strategy on an ongoing basis.
“Our split test and direct mail marketing campaigns are different than anything else available in our industry, and they offer an incredibly high ROI for our clients,” said Bill Donato, founder of Conversion Whale. “We have tested more than 5 million mailers and are familiar with hundreds of dental practices across markets. We’ve developed these programs with industry-leading marketing and dental expertise, and we customize our campaigns for each of our individual clients. They can use our insights to better guide their direct mail marketing, while also using this data to optimize their messaging across other platforms.”
Dentists turn to Conversion Whale when they want assistance creating simple yet profitable lead generation strategies, and traditional marketing efforts are not enough. Conversion Whale provides a variety of marketing tools to help generate leads, including responsive website design with multi-device compatibility, on-site video development, retargeted Web banners and organic search engine optimization. Conversion Whale’s focus is on two main aspects of marketing: attracting new customers and increasing client frequency – guaranteeing an unprecedented minimum of 50 new leads per month.
Conversion Whale’s innovative and comprehensive approach to online reputation management and social media marketing also proves to be an asset to dentists looking to generate more leads and grow their patient base. With more than half of consumers using online search engines to find a new dentist, dental practices need to have a strong online presence. By encouraging patients to leave online reviews and optimizing social media tactics, dentists can make an impressive impact on new and existing patients.
Conversion Whale is able to help clients grow quickly with its targeted marketing campaigns and view results in real time. The company’s new and improved proprietary dashboard delivers real-time reports that cover all aspects of the lead generation efforts. This allows clients to track and review the results Conversion Whale brings them exactly as they happen.
Conversion Whale works with all its clients to identify the best audiences, marketing language and SEO terms for their given communities. The firm sets up onboarding calls and team meetings to ensure marketing dollars are spent effectively.
About Conversion Whale
Founded in 2014, Conversion Whale is a rapidly-growing marketing firm that has become the nation’s leading Google AdWords marketing company for dental practices. Conversion Whale’s dedicated and knowledgeable staff specializes in turning existing websites into profitable marketing engines and promises its clients a minimum of 50 new leads a month. The company currently partners with more than 400 dental practices throughout North America and is rapidly expanding its reach. For more information, visit www.conversionwhale.com or call (855) 699-4253.