Specialized Dental Marketing Company Coordinates Roll Out of New Designs with Google Initiative to Favor Mobile-First
SUNRISE, Fla. (Aug. 17, 2018) – Conversion Whale, the nation’s leading Google AdWords marketing company for dental practices and a subsidiary of Dental Whale, recently launched new mobile-first dental website designs as an additional service offering for clients. The new design is based on analytics from more than 10 million site visitors Conversion Whale generated since its establishment in 2014.
Conversion Whale’s mobile-first design launch coincides with Google’s announcement for SEO preference for mobile-first designs. Previously, the search engine’s crawling, indexing and ranking systems primarily used the desktop version of a page’s content, causing issues for mobile searchers. After a year and a half of experimentation, Google is moving to mobile-first indexing, meaning they will use each web page’s mobile version for indexing and ranking, as opposed to the desktop version. The move was introduced to help mobile users better find what they’re looking for, and it offers a great opportunity for agile dental marketing companies like Conversion Whale to stay on the cutting edge of technological innovation and marketing best practices.
Mobile traffic now accounts for more than 67 percent of dental patient traffic – two out of three patients access dental websites via mobile. By optimizing dental practice pages to be mobile-first, patients have an easier time accessing the sites on a mobile device. Not only that, with Google’s recent announcement and switch to mobile-first preference indexing, these pages will rank better in search results on all devices.
With so many patients researching dental offices online, Conversion Whale’s mobile-first design presents an incredible opportunity for practices to organically improve SEO ranking and reach thousands more potential patients. Conversion Whale’s proprietary software also uses heatmapping once patients reach dental sites, showing where they are spending the most time and optimizing websites accordingly. This best-in-class heatmapping technology also helps ensure website leads convert into patients.
“Our new mobile-first dental websites are a direct response to Google’s recently-announced, new mobile-first indexing and ranking,” said Bill Donato, founder of Conversion Whale. “This cutting-edge design means our dental clients will be able to dramatically – and organically – increase their online presence, and get their practice’s site in front of even more potential patients. Since the new design is based on our data from more than 10 million site visits we’ve generated for clients, we were able to use best practices and ensure the design would effectively impact the widest audience possible.”
Conversion Whale provides a variety of marketing tools to help generate leads, including responsive website design with multi-device compatibility, on-site video development, retargeted Web banners and organic search engine optimization. Conversion Whale’s focus is on two main aspects of marketing: attracting new customers and increasing client frequency – guaranteeing an unprecedented minimum of 50 new leads per month. With Conversion Whale’s targeted marketing campaigns and proprietary dashboard, dentists are able to see the results of lead generation in real-time.
The brand’s innovative and comprehensive approach to online reputation management and social media marketing also proves to be an asset to dentists looking to generate more leads and grow their patient base. With more than half of consumers using online search engines to find a new dentist, dental practices need to have a strong online presence. By encouraging patients to leave online reviews and optimizing social media tactics, dentists can make an impressive impact on new and existing patients.
Conversion Whale works with all its clients to identify the best audiences, marketing language and SEO terms for their given communities. The firm sets up onboarding calls and team meetings to ensure marketing dollars are spent effectively.
About Conversion Whale
Founded in 2014, Conversion Whale is a rapidly-growing marketing firm that has become the nation’s leading Google AdWords marketing company for dental practices. Conversion Whale’s dedicated and knowledgeable staff specializes in turning existing websites into profitable marketing engines and promises its clients a minimum of 50 new leads a month. The company currently partners with more than 700 dentists throughout North America and is rapidly expanding its reach. For more information, visit www.conversionwhale.com or call (855) 699-4253.